Always-online creative & culture-obessed curator.

Further dot points about me:

• Hats include: creative team leader, creative mentor, conceptual creative, digital copywriter, music curator and podcaster.

• My career internal brief is to always create things that people connect with. Past clients include EA Games, Toyota, Arnott’s, McDonald’s, Jeep, Tourism Australia, The Wiggles, PayPal, Nivea, Citibank, HSBC, Pepsico, Accor, ANZ, Subaru, The Smith Family, Barnados, Event Cinemas, Slurpee, Hershey's etc etc.

• Obessessed with mentoring jnr creatives on a Hank Scorpio tip, helping them find career momentum and discover their own path.

• Tutored AWARD x3 and won Tutor Agency of the Year.

• Have spent too many early mornings and lunch hours nurturing collaborative and creative cultures within the agencies and holding companies i’ve worked for. Some of my unique culture-building initiatives include:

  • An original version of 'Assassin' with its own rules, structure and digitally-enabled framework, purpose built to get disparate departments connecting beyond work

  • An original agency-wide D&D campaign

  • An APAC-wide live podcast with world-class craft leaders, connecting global creatives within an agency network

  • A year-long SImpsons’ Trivia comp described by players as “(my) favourite part of the day”.

• Passionate about storytelling through podcasts. My latest pod, Spooko, is group horror-film exposure therapy averaging 4K downloads per week. Join the #FeelBadClub!

• My love language is curating contemporary music so I DJ most weekends, and program a weekly playlist of 20 new tracks called If You Know You Know. If you’re sick of listening to the same tired algorithms in your (home) office, hit play on it now.

• Once sung Seal’s ‘Kiss From a Rose’ as the acceptance speech for an AOTY award.

• Always online, follow me on LinkedIn.