in 2025, I created a whole new owned channel for Macca’s.
MyMacca’s Arcade might look like just a hub for Minigames. But look deeper and you’ll see a whole new channel for Macca’s to bring to life it’s various campaigns – like 2026’s Friends partnership.
Making every campaign playable.
Beyond a collectable, beyond a limited-edition sauce, MyMacca’s Arcade brings a deeper level of engagement to Macca’s campaigns – and a reason to keep returning to the MyMacca’s app.