An international fantasy league with insane ROI.

This is a hard one to describe snack-ably. Suffice to say we created a meta game for EA’s largest property – FIFA Ultimate Team, AKA FUT – that was essentially a dynamic game of fantasy FIFA uniting entire fan communities across 13 territories.

Honestly speak to me if you want to know more. If you’re a gamer (or tbh even if you aren’t) it was a super cool project that only paused beacuse FIFA revoked EA’s license.

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Creating Macca's Owned Gaming Channel

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Bringing Generations Together via Data